Ideas that move your business.
Practical content about AI, automation and digital transformation
Why your company needs a HIIC
Not a manager, and doesn't want to be. Delivers start to finish and pulls the team up. With AI, it's the most valuable role on a tech team.
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From building esports teams to orchestrating AI
At 16 I wanted to be a physicist. A professor pointed me to engineering, and building esports teams became my method.
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95% of AI pilots don't move the needle
MIT measured it in 2025: almost every AI pilot fails to move the company's numbers. I think process is missing, and here's why.
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A market leader's turnaround: +3,600% in leads per month
Hand-written quotes, 15 minutes each, and a pipeline in a spreadsheet. How a market-leading manufacturer grew leads by more than 3,600% by changing the process before the software.
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AI that impresses vs. AI that pays the bills
The AI that impresses gets applause on the big screen and is gone in six months. The one that pays the bills moves a number finance tracks.
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Four systems become one: when the optical store stopped selling to switch screens
Óticas Vittae had 4 systems that didn't talk, and the salesperson jumped from screen to screen. How I merged them into one.
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I'm not a vibe coder
Orchestrating AI is not typing code with a model. It is choosing the right architecture and leading the team that executes.
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Why I put AI inside the company, and not in the cloud
Everyone took AI to the cloud. I went the other way, because the companies that need AI most are afraid of sending data outside.
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AI in glasses: why I'm betting on hardware on the factory floor
A dashboard far from the machine doesn't help the person doing maintenance. Why I took the information to the point of work.
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Automating a mess just gives you a faster mess
Before automating anything with AI, I ask one annoying question: which number needs to change? Here's why.
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Connecting what doesn't talk
Most stuck companies don't lack systems. They have too many, each on its own island. Three cases and the cost of not integrating.
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What is AI-Native consulting (and why it matters)
What changes when a consultancy is born with AI at the center of its work, and the question worth asking before you hire one.
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AI for small and midsize businesses: where to start without spending a fortune
Three places where AI pays off fast in a small business without a Big Tech budget, and the mistake almost everyone makes at the start.
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Process automation with AI: what you can automate today
The processes AI already automates well, what I would still leave to people, and how to start without a giant project.
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AI Chatbots: how to implement smart customer service
Five steps to launch an AI chatbot that solves the customer's problem instead of annoying them, and the mistakes I see most.
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System integration: a practical guide to connecting what doesn't talk
The signs that your company needs to integrate systems, the ways to do it, and where integration projects usually stumble.
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Custom software: when it's worth it, and when it's not
The question I use to decide between buying off-the-shelf software or building custom, and the mistake in the middle that costs the most.
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AI Growth: how to generate leads spending less
Three places where AI helps lower cost per lead in digital marketing, and the precautions so you don't end up worse off.
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Industrial IoT: how sensors generate real ROI
Where IoT sensors cut costs on the factory floor, what a pilot costs, and how I would start with just a few machines.
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Custom CRM or off-the-shelf CRM: how to choose yours
Off-the-shelf or custom? How I think about choosing a CRM: what each one gives you, what it costs later and when custom pays off.
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How to measure ROI on AI projects
A simple roadmap to calculate the return on an artificial intelligence project, from today's cost to the final math.
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