Óticas Vittae was running 4 different systems, all from the same vendor, and none of them talked to each other. Reporting on one side, tablet POS on another, inventory on a third, customer service on a fourth. No CRM, no view of the customer. Selling turned into an exercise in jumping from screen to screen.
I unified all four into one custom system, with tablet POS, lens matrix, finance, e-invoicing and CRM all in the same place, and I even left the groundwork for predictive demand AI. That became brocoVision, which today runs for real at the counter, with sales happening live.
And that has a price. Gartner estimates bad data costs companies an average of about $12.9 million a year, and market studies put the global losses from systems that don't talk to each other in the trillions. Four screens that don't communicate isn't just annoying for the salesperson, it's money leaking out every single day.
The most important part wasn't the technology, it was the operation no longer fighting its own software. Software that goes live in a real customer's operation is a different game: it has to work with the sale happening at the counter, no excuses.
