Imagine selling glasses at the counter and having to jump between four screens. That was how it worked at Óticas Vittae.
There were 4 different systems, all from the same vendor, and none of them talked to the others. Reports in one, the tablet POS in another, inventory in a third and customer service in a fourth. There was no CRM and no view of the customer.
Here I'll tell you what I did about it.
Four into one
I unified the four into a single custom system. Tablet POS, lens matrix, finance, NFC-e invoicing and CRM in the same place. And I left the groundwork ready for predictive demand AI.
That became brocoVision. Today it runs for real at the counter, with sales happening.
What does a disconnected system cost?
More than it seems. Gartner estimates that bad data costs companies around US$ 12.9 million a year on average. Market studies talk about trillions lost worldwide to systems that don't talk to each other.
Four screens that don't talk annoy the salesperson, sure. But the worst part is the money leaking every day.
What stayed
The most important thing was not the technology. It was the operation no longer fighting its own software.
Software that goes into a real client's operation is another level. It has to work with sales happening at the counter, no excuses.
So, how many screens does your team open to close a sale?
