The Problem
Keller Advocacia and A. C. Vieira Advocacia had real demand, but human staff couldn't screen, qualify and convert at the volume needed. Good leads waited, and bad leads ate up time.
What We Did
1. AI SDR
The first agent receives the contact on WhatsApp, understands the situation, and qualifies it: viable case or not, urgency and profile.
2. Specialist
A second agent digs deeper into the case with the same questions a lawyer would ask, organizing the information for the firm.
3. Closer
The third agent guides the client to the meeting or the contract, with the attorney stepping in only at the decision point.
Results
- 400+ qualified leads in the first 2 months
- Contracts signed with the squad up and running
- 24-hour service, within OAB rules
Why It Worked
Splitting service into three roles, just like a sales team, gave each agent a clear task. The firm receives the case ready to act on, not the whole conversation.