The Problem
Rucker, a manufacturer of industrial tractors and tugs, needed to boost its digital presence and generate qualified leads. The industrial B2B market is technical and the sale is consultative — the digital marketing needed to be precise.
What We Did
1. Multichannel Strategy
Campaigns across Google, Facebook, Instagram and LinkedIn targeting industrial decision-makers.
2. Daily Optimization
Daily monitoring and adjustment of metrics: CTR, CPL, lead quality and conversion rate.
3. Smart Remarketing
A remarketing funnel for leads who showed interest but didn't convert on the first interaction.
Results
- 88 leads generated, 18 opportunities — 20% conversion
- Progressive reduction in cost per lead
- CTR above 11% — well above the industrial sector average
- Rucker positioned as a digital reference in the segment
Why It Worked
Technical product knowledge plus daily data-driven optimization. In industrial B2B, quality matters more than volume.