The Problem
Rucker, a manufacturer of industrial tractors and tugs, needed to boost its digital presence and generate qualified leads. The industrial B2B market is technical and the sale is consultative — the digital marketing needed to be precise.
What We Did
1. Multichannel Strategy
Campaigns across Google, Facebook, Instagram and LinkedIn targeting industrial decision-makers.
2. Daily Optimization
Daily monitoring and adjustment of metrics: CTR, CPL, lead quality and conversion rate.
3. Smart Remarketing
A remarketing funnel for leads who showed interest but didn't convert on the first interaction.
4. Pipedrive Integration
Sales already worked in Pipedrive. We integrated the campaigns with it: every lead arrives with its source, and the opportunity is tracked from first contact to close.
Results
- Growth acquisition channel built for industrial B2B
- Campaigns integrated with Pipedrive, from ad to opportunity
- Qualified leads reaching sales with context
- Rucker positioned as a digital reference in the segment
Why It Worked
Technical product knowledge plus daily data-driven optimization. In industrial B2B, quality matters more than volume.