The Problem
Marksell, a vehicle platform and dock leveler manufacturer, ran a 100% analog sales process. Each proposal took 15 minutes to create manually. The sales funnel was controlled in spreadsheets, with just 27 leads per month and no unified view of the commercial data.
What We Did
1. Custom CRM
We built a CRM integrated with their legacy ERP. The system centralized the entire sales funnel and automated proposals — from 15 minutes to 1 click.
2. Complete Digital Marketing
We implemented campaigns across Google, Meta and LinkedIn with daily metric optimization, remarketing and automated lead nurturing.
3. Sales Process Automation
Freed-up sales team time (thanks to the CRM) allowed them to focus on new business, generating R$20M in additional sales.
Results
- R$150M in influenced sales in 2 years
- R$30M directly from marketing campaigns
- 500+ leads/month (previously just 27)
- Proposal in 1 click (previously 15 minutes)
- Up to 80% reduction in cost per lead
- Historical ROI above 5x, projected to reach 8x
Why It Worked
We didn't sell an off-the-shelf tool. We understood Marksell's process, designed the CRM for their workflow and integrated with what they already used. The team adopted it because the system was built for them.