The Problem
Luce Executive Search needed to expand its digital authority to attract C-level executives. The headhunting market is competitive and relationship-based — having a digital presence was essential to generate new opportunities.
What We Did
1. Content Strategy
We created a content strategy with integrated copywriting and design, positioning Luce as an executive talent specialist.
2. Webinars and Panels
We organized webinars and panels with market experts, building authority and engagement.
3. Paid Campaigns
We complemented organic efforts with segmented campaigns for strategic audiences.
Results
- 2098% growth in follower base
- 150% more organic views
- 380% more sponsored views
- Luce established as a reference in executive talent
Why It Worked
Quality content, consistency and a strategy designed for the right audience. It wasn't volume — it was relevance.