The Problem
Elluce sells premium lighting, but its digital presence didn't reflect the level of the product. The site wasn't converting, and there was no lead-capture machine or structured service in place.
What We Did
1. Immersive Site
We built a site with an immersive experience worthy of the brand, putting the product front and center, with navigation designed for people who plan spaces.
2. Lead Capture and Service
We installed the lead-capture setup: campaigns, WhatsApp service and a CRM to track architects and end clients.
3. Funnel on Autopilot
The funnel runs on its own: a prospect arrives through the site or the ad, gets served instantly, and enters the CRM.
Results
- Premium digital presence consistent with the product
- Lead-capture funnel running on autopilot
- Site and service integrated with the CRM
Why It Worked
A premium product demands a premium presentation, but the site alone doesn't sell. What moves the number is the lead-capture and service machine running behind it.